One of the privileges of being a (hopefully) well-regarded copywriter is that young and would-be writers often ask my advice about the best way into the industry, and what it’s like to be your own boss.
I don’t know how most people do it, or even if a “usual” way exists. But I’m always very happy to talk about my own experiences.
With that in mind, I thought it might be helpful to share some extracts from a recent email exchange with a delightful PR person (who shall remain anonymous), about the possibility of taking the plunge, and becoming a copywriter full time…
Right now, the social internet is catching fire. The story that lit the fuse involves a company called Pricehound, and an outrageously inappropriate children’s dressing up kit.
In a little over seven hours, the website breaking the scandal has amassed over sixty thousand page views, while comments on social networks have been seen by millions. Out of nowhere, Pricehound is suddenly big news, and for all the wrong reasons.
For the last few years, I’ve collected quotes from businesses lucky enough to be nominated for the Cornwall Business Awards. I’d then package these up by local area, send them off to their local press… and most of them wouldn’t get used.
Wondering why your local high street looks the way it does?
For everyone lamenting the demise of Jessops and HMV… for those bemoaning the homogenisation of the high street… for those confused why there are increasingly only three kinds of shop: fear not. This should make everything clear.
Speaking with a brilliant PR friend the other day, the conversation turned – as it often does – to clients.
Everyone who has ever worked in PR has at least one anecdote about client demands. Crazy changes that killed a story. Secret, apologetic phone calls to journalists. Extended email arguments over grammar.
The problem, we agreed, was managing public relations clients’ expectations. Explaining right at the outset what PR is, how it works and what it’s for. Because if an agency says this stuff to its own clients, it looks like it’s making excuses… Continue reading →